CHEF iQ
As a Design Director and Strategist, I have helped CHEF iQ to build a brand story and introduce a new "Smart Cooking ecosystem" to our lives. Strategizing the brand's positioning needed a fresh perspective on the business model, the company's structure, and the design process.
Brand positioning
Brand identity
Product identity
Sound design
Mobile app design
Product design
Service
CHEF iQ
Client
2020
Year
Design director: Mehrafza Mirzazad
Visual designer: Tamer Koseli
Art director: Cansu Gunay
Photographers: Amalea McNamara , Matt Hillman
Food stylist: Sean Dooley
Audio designer: Charles Balderston
Visual storyteller: Bahar Mirzazad
Credits
Year: 23 July, 2023
Dimensions: w120 x d85 x h35/70 cm
Material: Powder coated steel
The app
The App is the main hub that connects the products to one another, integrates the culinary data with the user's process, educates the user, and adjusts to the user's lifestyle.
The Audio Logo
The Audio logo celebrates the cooking process with the identity of the brand. We worked with an Audio Experience Designer to bring the same experience to interactions with the app, our videos, our social media, etc.
